Hi, I’m Evelyn. I follow the ideas I wish existed.
I’m a product manager by day. Outside of work, I build the things I’d love to have in my own life.
Lately: making grocery deals easier to navigate, trying out a gentler food-thought journal, sharing little pieces of life, and going for long runs around San Francisco.
Building, sharing, and getting outside.A few things in progress ↓
01 / Things I build
Ideas I’m bringing to life.
Products I’m building with care and curiosity.
SCROLLING THE AISLE From the weekly email
THE WEEKLY AISLE · SEPT 9–15, 2026
A good week to cook.
Recipes worth cooking, inspired by this week’s grocery deals.
A FEW DEALS WORTH KNOWING
Strawberries
$3.99
Chicken thighs
$2.99/lb
Avocados
4/$5
ON THE MENU
Strawberry Shortcakes
A little inspiration for this week’s strawberries.
ALSO THIS WEEK
Pan-Roasted Chicken Thighs
Weekly newsletter excerpt · September 9–15, 2026 Adapted for this preview with original food illustrations.
A personal project · live and evolving
Scrolling the Aisle
From “what’s on sale?” to “what’s for dinner?”
I’m building an easier way to turn grocery deals into something useful. The weekly email brings together deals worth knowing and recipe ideas to help answer what to cook next.
I curate and review each edition as I keep improving the project. The idea is simple: a little less scrolling through weekly ads, and a little more inspiration for the kitchen.
I’m building Flit to help people explore food thoughts with customizable check-ins, a personal toolbox, and AI-powered reflections.
Use your own words, try what feels useful, and look back at how your days felt. AI reflections bring check-ins together to help you notice connections, while a calendar makes it easy to revisit notes and see what’s changing over time.
Jack in the Box · King’s Hawaiian · Coda · ClickUp · Potatoes USA · Imperfect Foods · Mamahuhu · Motion · MIXT
03 / Life outside the screen
A little more about me.
I like noticing problems, making things that might help, and sharing what I learn along the way.
Product management is my day job. These projects and videos are what I make room for outside it: a place to try an idea, learn as I go, and see whether it’s useful to someone else.
I’m based in San Francisco, and I love long-distance running. Golden Gate Park, food, and the things I notice away from my screen all have a place here, too.
A little Golden Gate Park company. A reminder to get outside.